- Future Tools
- Posts
- How to customize AI for your brand
How to customize AI for your brand
Plus: Automate sales calls with AI
![](https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/3e51e196-2cd7-4629-b286-7bb9124a7812/image.png?t=1714575882)
You’re in for a treat this week: OpenAI just dropped GPT-4o, the latest model upgrade for ChatGPT. GPT-4o (“o” for “omni”) is faster, chattier, and more capable than ever. Its natural multimodal abilities allow it to process and respond to a mix of text, audio, image, and video inputs in real time. GPT-4o even understands and reacts to emotions, making interactions more human-like.
Now, you can use GPT-4o to test out dad jokes, learn new Spanish vocabulary, or even have two GPT-4os harmonize a song together. I made a whole video exploring the GPT-4o demo and sharing my thoughts—check it out!
![](https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/cbebdca9-8ecb-4ecc-83ee-58993a37c075/1127_Header_v3_Line.png?t=1701202240)
![](https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/058faa12-5abd-4caa-978f-b1b98cd49560/Untitled-2.png?t=1701193817)
![](https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/92d998de-971f-469e-adde-fa11d16b0e0d/Untitled-2__3_.png?t=1701271340)
Relume generates web designs with ease
![](https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/c59eb2fd-5e28-4dda-a8d3-dd65b48423dc/Relume-ezgif.com-video-to-gif-converter.gif?t=1715775260)
Relume's intuitive interface and AI-driven design tools make it easy for anyone to create stunning websites—no coding required.
How it works: Relume transforms a simple company description into a complete sitemap in seconds. Just describe your business, and the AI instantly generates a comprehensive website blueprint. Then—with one click—you can convert the sitemap into functional wireframes using real components and ready-to-use copy. Relume also offers AI copywriting, generating engaging content for your site. Export your designs directly to Figma or Webflow to streamline your workflow.
Bonus: Relume’s extensive library includes over 1,400 components, allowing for quick customization and unique, professional designs. (Pricing: freemium)
![](https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/70a34217-37ed-4319-a04a-0ef4e062e06c/Untitled-3.png?t=1701202155)
Fine-tune AI to your brand with EverArt
EverArt helps you generate production-level, customized product images with proprietary AI models.
How it works: Upload your product images and moodboard to EverArt, and the tool fine-tunes proprietary AI models to understand your brand's unique style. You can also run multiple prompts across different models simultaneously to generate diverse creative outputs—like using one model to create a new ad campaign and another to design social media graphics.
EverArt’s magic prompting feature provides detailed suggestions based on your input, guiding your creation process to bring your ideas to life.
The tool’s pose transfer feature lets you easily restyle existing images, turning old ads or product shots into new, usable assets.
Full ownership: Instead of using AI trained on scraped data, it lets you train the AI on your own images. This gives you full creative control and data ownership. (Pricing: Paid)
![](https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/cec846dd-4228-4bdb-a6ec-61f41ec9fd37/PRODUCTIVITY.png?t=1701271308)
CallFluent automates business calls with a 24/7 voice agent
How it works: CallFluent uses AI voice agents to simulate human-like conversations for inbound/outbound calls. To get started, give your AI agent a name and select its voice (friendly expressive, dynamic versatile, deep resonant, and more). Then, customize its behavior by defining how it should handle different call types (ex: customer service inquiries or sales leads). Your team can integrate CallFluent into existing CRM software, helpdesk systems, or other communication channels.
The AI responds with <1s latency, which means sales prospects can talk to it in real time. This tool is ideal for businesses needing round-the-clock customer service.
Prompt builder: You can provide easy-to-follow call instructions to your agent through CallFluent’s prompt builder. (Pricing: paid)
Grow Your Audience with AI Insights
Want to reach advertising-wary consumers in authentic ways? Interested in leveraging AI that’s been trained on human intention and behavior for 15 years? Then you need BENlabs.
BENlabs is an AI platform for audience intelligence to guide your media spend. BENlabs AI Audience Navigator can help you:
Analyze your brand’s audience (and your competitors')
Reveal new audience opportunities
Discover the right content topics and placements to reach the right people
Understand what your target audiences watch, what they purchase, and who they follow
Ready to join the ranks of Fortune 500 companies like Bloomingdales, Microsoft, General Motors, Frito-Lay, Reckitt Benckiser, and more?
![](https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/adb9556d-ad83-4dfa-916a-db896e9df2dd/Untitled-3__3_.png?t=1701881316)
GeoSpy interprets satellite imagery and spatial data
![](https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/d0b7e460-091c-4645-8129-55cb1197fa1f/GeoSpy-ezgif.com-video-to-gif-converter.gif?t=1715775436)
How it works: GeoSpy uses advanced AI to analyze images and accurately determine geographical locations. Simply upload satellite or aerial images, and GeoSpy’s AI examines visual details like landmarks, terrain features, and vegetation patterns to provide precise location predictions. This tool is ideal for high-resolution images where detailed geographical analysis is required.
GeoSpy can be used across a range of applications:
Environmental monitoring: Gain insights into land use patterns and detect changes in the landscape.
Urban planning: Assist in the development and organization of urban areas.
Agriculture: Monitor the health of crops and manage agricultural practices more effectively.
Disaster response: Quickly assess areas affected by natural disasters for faster and more efficient responses.
System Integration: GeoSpy seamlessly integrates with your team’s existing systems, such as GIS platforms and mapping software, providing a comprehensive and scalable geolocation solution. (Pricing: pre-launch—unknown)
![](https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/6ffda950-de61-471a-a75e-86b2502d79ea/PRODUCTIVITY.png?t=1701271211)
Cubby streamlines collaboration for researchers
Cubby is a digital research assistant that helps you gather, annotate, and synthesize information all in one place.
How it works: Cubby lets you save and organize your research materials in their original format, ensuring you retain important context and formatting. It’s a versatile tool that lets you annotate, take notes, and highlight any content (videos, audio, PDFs, web pages). Cubby automatically transcribes audio and video materials, making them searchable and easy to reference. With its AI-powered synthesis, Cubby can generate summaries and respond to your queries for deeper insights. Plus, Cubby’s core features work offline and sync up when you’re back online.
Bonus: Cubby’s Chrome Extension syncs in-document notes and highlights in real-time and lets you add to your cubbies directly from your web browser. (Pricing: paid—offers free trial)
![](https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/4e6f0e0e-9fee-4b02-8897-b60c3fd302e3/1127_Header_v3_Line.png?t=1701202264)
How OpenAI's SORA Changes the Future of Filmmaking
In this week’s episode of The Next Wave, we’re exploring the transformative potential of AI on our economic systems and beyond. Join me and Nathan Lands as we talk through:
Revolutionary impacts of AI on broader societal structures
AI-driven healthcare advancements
AI’s potential to streamline government efficiency
Tackling global challenges like climate change and hunger
…and so much more.
Don’t miss out! Check it out wherever you listen to podcasts.
![](https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/4e6f0e0e-9fee-4b02-8897-b60c3fd302e3/1127_Header_v3_Line.png?t=1701202264)
![](https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/c9f18c74-99e3-4cba-9553-7372c10abf43/Untitled__3__copy.png?t=1701193284)
Join Zoom as a Video AI Engineer to develop advanced video processing algorithms and enhance video quality for users.
Lead innovative AI projects at LinkedIn as a Lead Machine Learning Engineer.
Strategize solutions at Accenture as a Data, AI and Analytics Strategist, helping clients leverage advanced technologies for business growth.
Join Microsoft as a Principal Product Manager in Responsible AI to build ethical AI practices in product development.
![](https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/a96942ac-112d-4ac1-ba5f-dd8c2bf8e155/1127_Header_v3_Line.png?t=1701202292)
And that’s a wrap! With OpenAI’s 4o update, are we on the brink of another AI revolution or new feature hype cycle? Share your thoughts!
—Matt (FutureTools.io)
P.S. This newsletter is 100% written by a human. Okay, maybe 96%.